2023 — Present
Marketing & Communications Manager
National Children's Chorus
- Serve as primary point of contact for contracted vendors, including graphic designers, photographers, videographers, and a PR firm, ensuring brand consistency and on-time delivery across all markets.
- Source and establish advertising, partnership, and community outreach opportunities nationally, identifying organizations, schools, and businesses that align with brand goals within an allocated budget.
- Represent the organization at national industry events and conferences, building authentic connections with prospective families, partners, and industry peers.
- Plan and execute advertising and outreach campaigns — including paid digital and social — to support enrollment recruitment and program awareness, managing budgets across multiple campaigns.
- Oversee high-volume email communications across multiple audience segments, maintaining a 43% average open rate and 18.6% click-to-open rate, exceeding nonprofit industry benchmarks.
- Led social media content strategy and distribution across Facebook, Instagram, TikTok, LinkedIn, and YouTube during organizational transition, maintaining consistent editorial voice.
- Write copy across a range of organizational materials, including communications, website content, advertisements, and print collateral.
- Maintain an organized digital content library, including content captured at organizational events and performances.